Nick Loui has been named to the PRWeek 40 Under 40 list, an elite group of rising stars who are shaping a bigger and more strategic role for the entire Marcomms industry

LOS ANGELES, CA / ACCESWIRE / August 16, 2024 / PeakMetrics CEO and co-founder Nick Loui has been named to the PRWeek 40 Under 40 2024 list. This prestigious list recognizes the best PR and communications professionals in the US who are shaping the future of the industry.

This vibrant group of talented professionals is reinventing the practice of PR and marketing. In feverish political and social times, they demonstrate energy, stability, awareness and finesse in promoting brands, facilitating employee engagement, managing corporate reputation and managing crises.

They display awareness, knowledge and agility beyond their years and have a thriving career ahead of them in the ever-changing world of PR.

“Nick’s unique blend of engineering, entrepreneurial and marketing expertise gives him a deep understanding of the online landscape,” said Bobby Lincoln, COO and co-founder of PeakMetrics. “His focus on empowering communications teams to measure and predict online narratives is key to PeakMetrics’ success, reshaping how businesses navigate complex digital conversations.”

Nick’s passion for media and storytelling began at Emerson College, where he developed a Twitter crisis communication tool for his thesis. Loui later became CMO at Vixlet, an AdTech company, where he built digital fan communities and worked with Bobby Lincoln, now COO of PeakMetrics. Together, they founded PeakMetrics, continuing to innovate at the intersection of media influence and data analytics.

PeakMetrics transforms the work of communications professionals by providing advanced analytics and actionable insights for strategic decision-making. Using real-time data, the platform tracks and measures emerging narrative threats in the online information landscape, providing guided action plans to mitigate risks. By simplifying complex data into clear, actionable steps, PeakMetrics empowers teams to proactively manage their reputation while focusing on crafting narratives that align with their brand.

“PR is facing fundamental changes as the age of AI reveals its impact, threats and opportunities. The talent needed to thrive in this changing environment will shape the communications profession of the future,” said PRWeek VP Editorial Director Steve Barrett. “The 40 Under 40 program has been celebrating the next generation of leaders since 2007, and many of them have reached the pinnacle of the industry – I’m sure the class of 2024 will be no exception.”

Practicing PR in the explosive and precarious worlds of politics and public affairs, healthcare and digital communications, these rising stars use their skills to craft messaging strategies that supercharge brands, corporations and organizations.

This year’s 40 under 40 honorees come from a range of the industry’s largest and most respected organizations, as well as smaller, smaller and innovative players in the market.

“It is an honor to be recognized alongside such a distinguished group of individuals,” said Nick Loui, CEO and co-founder of PeakMetrics. “I remain committed to helping businesses, governments and communities navigate the complex media landscape that is increasingly affected by social media manipulation and attacks.”

The 2024 class of PRWeek’s 40 Under 40 will be celebrated at a special awards ceremony on October 23, 2024, at The Rooftop of the Edison Ballroom in New York City. For more program information and ticket information, visit www.prweek40under40.com.

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About PeakMetrics

PeakMetrics provides a narrative intelligence platform that helps enterprises and governments identify and combat emerging online narrative threats. Using cutting-edge ML technology, PeakMetrics analyzes over 1.5 million media sources and 10 different social media platforms to identify media manipulation and adversary attacks in real-time before they cause damage. Organizations use PeakMetrics to discern source credibility, understand how audiences spread narratives, and quantify risk and response scenarios—without spending millions on crisis communication and manual sentiment analysis. Detect, decrypt, defend against peakmetrics.com.

Media contact:

Anna Stevenson
York IE
[email protected]

SOURCE: PeakMetrics

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